So this guy buys a ticket from someone in UVA's athletic department for way above face value and goes to those seats. He then gets escorted to worse seats because he had on the wrong color jersey. I am ok with that policy. However, the guy who sold the tickets should have to repay the Carolina fan. The original holder of the tickets knew the rule, or had the best opportunity to know the rule.
At the minimum, I think whoever sold the tickets to get those clowns in blue (in the picture above) this close to the bench should be given a strong talking to.